Hi, I'm Joan 👋

Improving the PortAventura World App and designing the sales funnels for app, web, and in-park kiosks — the primary digital touchpoints for millions of park visitors to discover, book, and manage their experience, generating millions in revenue.

• Stakeholder briefs to proposals aligned with the product ecosystem

• User research through lean methods and continuous feedback loops

• GA4 data analysis to uncover UX opportunities and shape design strategy

• Prototyping & usability testing to validate decisions before development

• Design Tokens bridging Figma to React with zero handoff friction

• Design System components maintained for product-wide consistency

• Cross-functional collaboration translating research into actionable design

• DesignOps to improve consistency, quality, and delivery speed

• FrontEnd POCs with Tailwind CSS to validate design feasibility early

UX Designer for Messaging — the buyer-seller chat platform running across Adevinta's European marketplaces. Also contributed to cross-domain initiatives within the Trust & Safety core team.

• Product & data collaboration to evaluate feature performance and drive improvements

• Interactive prototypes and A/B tests to validate product decisions at scale

• Cross-platform Design System across Android, iOS, and Web

• Mixed methods research (qualitative + quantitative) informing design at scale

• Dev collaboration on bug resolution and pixel-perfect implementation

• Quarterly stakeholder sessions sharing OKR progress and design insights

I had the privilege of working with these marketplaces:

A decade designing digital workplace solutions for enterprise clients — intranets, portals, and custom tools across industries, embedded in cross-functional delivery teams.

• Requirements gathering and process documentation across client projects

• Design Thinking workshops aligning client teams around user needs

• Wireframes & prototypes validated iteratively through user testing

• Design System governance ensuring consistency across all deliverables

• FrontEnd development (HTML, CSS, JS) bridging design and engineering

I had the privilege of working with major clients such as:

R&D technical role at La Salle University, building e-learning tools, educational games, and internal platforms for students and faculty.

• Educational game development with HTML5 and Android

• Backend integration managing Java WebServices for a custom CMS

• Full-stack development (FrontEnd + PHP) for a custom content manager

• Design System creation and maintenance for consistent UI delivery

• Media production coordination for a master’s program e-learning platform